Which NHL mascot needs a total rebrand?
The mascot remains a key component of every NHL team’s personality and in-game fan experience. Some mascots stick out for the personalities they bring, their stunts, or their humor…but some stick out for the wrong reasons.
Setting aside the actual performances of the hardworking people inside the costumes, and speaking purely from a visual perspective…Which NHL mascot needs a total rebrand?
MATT LARKIN: I want a mascot to plausibly tie in with its franchise and city lore. What the hell are the Dallas Stars doing with Victor E. Green? He has no connection to the Lone Star State and the cowboy culture. He’s an alien, which might fit for a New Mexico NHL franchise, but Dallas? The character is seemingly conjured at random just to fit the team color scheme. LAME.
STEVEN ELLIS: The Minnesota Wild have a solid name – a wild one, really. So why do they have the tamest, lamest mascot around, Nordy? Time to revamp it with something with more bite. He looks like he belongs on Bluey. If the Minnesota Wild want to ditch the Minnesota Mild moniker, give us something more fierce. I know mascots are for kids, but Nordy is a damn cuddle buddy. He’s lame.
PAUL PIDUTTI: I’m a grown man that still gets a shiver when I see Hunter, the Edmonton Oilers‘ snarling, lifesize lynx mascot. I’m sure Hunter is swell, but his face is the stuff of nightmares from a Stephen King novel. Unless a mascot is going to go full Gritty as a rebel with wacky antics and attitude, then it should probably be friendly-looking and not terror-inducing. A quick, less scary pivot to some kind of owl or porcupine native to the area seems like the play, simply to scare fewer people :)
MIKE GOULD: Count me in as another vote for Hunter, who is truly terrifying (and not in a good way). If I had kids, I wouldn’t let them go anywhere near that thing. Shudder.
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POST SPONSORED BY bet365
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